European Directories is a pan-European local search and lead generation company providing local commercial search for consumers and lead generation to advertisers.

European Directories have market-leading positions in the Netherlands, Finland, Denmark, Austria, Sweden, the Czech Republic, Slovakia, Poland and Gibraltar. With over 5,000 employees and over 750,000 customers.

Formed in July 2005 following the acquisition of the Yellow Brick Road Group by a consortium led by Macquarie who then, in November 2005, also purchased TDC’s search and directory businesses in Denmark, Sweden and Finland. In 2008 European Directories acquired Ditel in Poland and Gouden Gids in the Netherlands.

As Head of SEO, I advocate, co-ordinate and drive new usage through search engine optimisation and search marketing and promote best-practice behavior for search amongst the operating companies.

Length of term;

June 2007-June 2008.

Remit;

Drive usage through search engines organic results. Gain a 35% increase in non-brand visits.

Results;

A 300% increase in non-brand search engine visits. Increased the indexed content from 250k to over 1 million pages and indexable content to over 11 million.

The Site;

http://www.yell.com

Yell.com Upstream from Google.co.uk

Protecting our clients brand and maintaining the highest of ethics is our assurance. We are not an agency, we don’t offer off-the-shelf advice. No templates, no set formulas and at least one monthly face-to-face, (For managed solutions)

What we don’t do;

We don’t offer quick fixes, SEO is highly involved and takes months of planning and development. We involve ourselves in the Marathon as opposed to the quick sprint though tactical success can be required to get buy-in. SEO growth must be sustainable with clear and measurable ROI. To establish a bedrock for strategic growth we also work with you to manage internal expectations.

Find out more about our services

dailymail.co.uk

“Mail Online has established itself as a compelling addition to the Mail portfolio, and as well as attracting loyal readers of the print product, it is providing an effective entry point for an increasing number of new, younger consumers to the Mail brand.”

Traffic information, (June 2009):
Unique users: 29,373,379 (+19.22 per cent); +83.41 per cent year-on-year
UK users also climbed from 7.97m in May 2009 to 8.3m in June 2009

SEO Success;

• A 130% increase in non-brand SEO, (August 2008 - June 2009). Record levels of traffic and growth impacting all sections of the site and all upstreams.

• Relative doubling of Adsense revenues through adsense optimisation and placement

• Record levels of visits via syndicated content

• Top downstream site in social media

• 300% increase in backlinks

• Achieved without any paid inclusion