Data Mining for SEO, (Search Engine Optimisation)
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Text mining for SEO value

Google has a simple philosophy to become, “The perfect search engine”. Which, in the words of Larry Page, the co-founder, “would understand exactly what you mean and give back exactly what you want”.Text mining, which is a discipline spawned from data mining is about extracting the value from a document. In simple terms a good text mining engine can distinguish, extract and present as meta data, (Data about other data) the highest value items within text;
- Entities;
- People, Places, Organisations
- Concepts;
- Simple and Complex http://en.wikipedia.org/wiki/Concept_mining
- Sentiment
- Usually as simple as negative, neutral or positive
- Linked Data Cloud;
- Semantic data from other sources within a cloud
- Clustering
- Grouping data to produce granular taxonomies
- Entity relationship modelling
- The relationship between Barack Obama and Gordon Brown for instance
- Document summaries
- A short summary of usually a paragraph about the document
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